About Us

Welcome to Discern Insurance, your partner for navigating the complex world of insurance. We’re dedicated to helping individuals and businesses in Colorado find the right coverage to protect what matters most.

Our Mission

At Discern Insurance, our mission is to provide personalized insurance solutions that meet the unique needs of our clients. As wildfire concerns arise in Colorado, we’re prepared for making sure you can still insure your rural mountain property. Let’s be real— nobody lives in Colorado so they can be in the concrete jungle. We believe that everyone deserves access to clear, unbiased coverage and information and expert guidance when making important insurance decisions. We strive to be a reliable resource, empowering you to make informed choices to secure your future and protect your family and business from unexpected risk. When other carriers are running away, independent agencies like this one are stepping up to the plate.

Our Expertise

Locally-Owned Colorado Business

Discern Insurance is a licensed agency in the state of Colorado, License Number: 881020 and is authorized to sell a comprehensive range of insurance products,

Our agent has been serving rural Colorado communities since 2018, bringing years of experience and a deep understanding of what makes up these communities, like ranching and remote property management. We are committed to staying up-to-date on the latest industry trends and regulations to ensure that our clients receive the most relevant and effective coverage options.

Protecting Your Life and Legacy with Principles and Purpose

Hello! I’m Samantha, the founder of Discern Insurance. My business is built on the belief that true security is found in faith, freedom, and diligent preparedness.

I built Discern Insurance to serve the unique needs of people who, like me, call the rural Mountain West home. If you’re looking for an insurance partner who understands the realities of life here—from the sprawling ranches to our close-knit small towns—and who operates with honesty and service, you’ve come to the right place.

Driven by Core Values

My professional career is guided by an absolute commitment to my clients and my community. The principles that shape my life are the same ones that define Discern Insurance:

• Integrity and Service: My work is founded on an ethical and moral commitment to put your needs first. I promise transparent advice and uncompromising honesty, ensuring you have the full truth needed to protect your family and future.

• Mountain & Ranch Life: I am genuinely connected to this lifestyle—the wilderness, the land, and the strong sense of independence that defines our region. I understand the specific risks involved in this way of living, from livestock liability to challenging property needs.

• Protection & Preparedness: We go beyond standard coverage. I specialize in equipping you for the worst, offering expertise in comprehensive liability, specialized wildfire coverage, and resources for security and defense planning.

My Commitment to Our Community

My business is deeply community-focused. I am dedicated to serving the local families and businesses that are the very backbone of our small towns.

When you work with me, you get a dedicated advocate with professional expertise, driven by deep-rooted values. I am committed to helping you protect what matters most and ensuring the longevity of your legacy.

Let’s discuss how we can build a strong, principles-driven plan for your future.

Our Commitment to Professional and Ethical Service

At Discern Insurance, we adhere to the highest standards of professionalism and ethical conduct. We believe in building strong, trusting relationships with our clients based on the following principles:
 * The Right to Professional and Competent Services:
   * We strive to establish relationships through dialogue and deeds, providing products and services that benefit our clients.
   * We demonstrate the experience and knowledge necessary to provide appropriate and meaningful solutions.
 * The Right to Honesty and Trust:
   * We openly describe our professional role and how our products and services benefit our clients.
   * We disclose any potential conflicts of interest.
   * We encourage open and honest discussions to best address our clients’ needs.
   * We encourage our clients to ask questions.
 * The Right to Full Disclosure:
   * We discuss our background and experience with our clients.
   * We present product recommendations openly and honestly, disclosing all material elements and explaining both benefits and limitations.
 * The Right to Product Recommendations Based on Needs and Resources:
   * We engage in a consultative approach to fulfill our clients’ needs.
   * We review and analyze our clients’ needs and resources to recommend only suitable products.
   * We thoroughly understand the products we represent and can explain all features.
   * We recommend and place only suitable products, explaining the suitability factors.
 * The Right to Privacy:
   * We hold client information in confidence and use it only for the purpose of fulfilling and serving product placement.

Agent’s License Number: 587347

Agency License Number: 881020

Let’s Connect

We invite you to contact us today to learn more about how we can help you find the right insurance coverage. We’re here to answer your questions and provide guidance when you need it.

(719) 203-4025

sam@discerninsurance.com

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